170 Million Nigeria with less than 10% able to travel abroad. Owerri and indeed Imo State can provide an alternative local holiday/tourist destination.
This is huge money on the table that must be explored by all serious entrepreneurs desirous of investing in the east.
Owerri is the center of the South East and South South. Reachable easily by road and air by almost a 3rd of Nigeria.
Secondly, Igbos are a diaspora nation. Its a diaspora nation that wants to come home weekends, holidays, Christmas and anything in-between. And when they come home, they need a place to relax, and have fun. In the South East, Owerri oﬀers this very easily.
The indigenous culture of Owerri is also helpful. This town from time has been known to welcome visitors. Owerri is probably one of the most welcoming towns in the East.
Owerri has the highest hotel density in Nigeria yet always fully booked.
What to do?
Open a one stop investment center for any individual or corporate that wants to invest in tourism in the state .
With a guarantee to cut o ﬀ bureaucracy and government corruption in dealing with investors Invest in security.
Build institutions that support tourism.
Help standardize hotel operations. Hotel rating agencies to classify hotels in state.
Concession Oguta lake to competent international tourism operators . A look at what Rwanda turned Lake Kivu, similar to Oguta will be helpful.
Sell concept to private sector .
Starting with indigenes. Then South Easterners. And then Nigeria and the world. Designate the state as a tourism hub for entire South East